Twenty|20
The Twenty|20 Vision Project embodies a mission-driven approach through a unique buy-one-give-one model, providing prescription glasses to individuals with impaired vision. The project seamlessly integrates various creative mediums to achieve a cohesive, thoughtful, and functional experience.
At the heart of the deliverables is a handcrafted walnut box, laser-engraved with custom branding, offering a tactile and premium feel. Inside, die-cut product packaging fits perfectly, housing all essential materials for eye care and vision testing, carefully designed for both aesthetics and practicality.
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Brooks Cole - College
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Custom Walnut Box
Interior Product Packaging
Branded Eyewear Kit
Vision Test
Ad Campaign
Craft + Design
To bring the brand’s vision to life, a combination of photography and graphic design was utilized to develop an exclusive, one-of-a-kind branded campaign. Stock imagery was curated to show high-definition visuals, emphasizing clarity and brilliance—reflecting the tagline "Your World Revealed" and the core mission of enhancing vision for all.
Through these crafted elements, the Twenty|20 Vision Project delivers a fully realized brand experience that elevates both the product and its purpose, blending thoughtful design with a greater cause.
